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Vertical or Horizontal: Which Shoppable Format Wins

Whether you're going to make your video vertical or horizontal. It's interesting because there was a trend there for a while that Amazon was pushing us to create vertical videos. They were trying to compete with TikTok and I don't know, I think they gave up on doing that. [laughter] And each person really needs to look through their own library or through their own storefront and their collection of videos.

And I would say don't even like try to compare until you have like at least 50, a hundred videos because a lot of my friends have in the thousands like easily 5,000 10,000 or more videos. Okay? So if you only got like 20 videos, don't even pay any attention. But what what you can do as you build your library is take a look and see which are performing better, the vertical or the horizontal.

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